5 Steps to Enhance Your Sales Strategy

Feb 25 2016 read
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Ever feel like you have everything… everywhere? It’s hard to close deals when you’re constantly scrambling to keep up. But, if you build a structure with a defined and automated sales process, you’ll never get lost in your strategy again.

Here’s how to build a process that’ll set you up for success:

1. Organize your contacts

It might sound trivial, but this is the first thing you need to do. The best way to do this is to compile and organize all of your client and sales data into one simple place so that all of your information is easily accessible.

2. Categorize

The next step is to decide which ones are active sales, leads, or clients by status. Finding a platform that lets you add something like a star rating, dollar value, or stage of a project will help you prioritize different sales and leads so that you can get the most out of your pipeline.

3. Assign and delegate

Once you know which leads and deals are hot, you can make sure you assign the right people and resources to them. Having something like a team schedule or calendar where you can see everyone’s workload will help you see who’s available to work on what so that you can make the most of your team’s time and close deals faster.

4. Share progress and communication

A lot of time is often wasted trying to figure out what’s going on in an account instead of focusing on closing the deal. Instead, do some research into which platforms can help you streamline all of your team and client communications into one place so that you don’t have to go and tap shoulders to see what’s going on.

5. Define and automate

Once you’re organized, you’ll be able to automate repeatable processes and enhance your sales strategy by spending more time on important metrics like how many deals you’re closing.

Never forget sales or leads that need your attention by having an organized pipeline in your face every day. Not only will you improve efficiency, but you’ll gain clarity and visibility into what’s going on in your business.

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