When people read about, use and even more importantly talk about Accelo, the feelings they get and associate our brand with should be as follows:
Close Up: Brand Values
Written Style Guide
Our brand voice is authentic, ambitious and personal. We're a startup with big ambitions and a passion for making the lives of our clients better by streamlining their business process.
Color Scheme
Bright and bold colors showcase Accelo’s Emotions and Value
LOGO PURPLE • 6556C4
LOGO BLUE • 2D96CB
LOGO GREEN • 45AE3D
LOGO YELLOW • FFA216
LOGO RED • F74E0A
Typography
Accelo Headline Open Sans Light
Accelo Headline Open Sans Regular
Accelo Headline Open Sans Semibold
Accelo Headline Open Sans Bold
Accelo Headline Open Sans Extrabold
h1. Capitalize Key Words and not Articles
h2.
Headings are Key for Quick InsightsProvide value through exposition and images.
h3.
Headings are Key for Quick InsightsProvide value through exposition and images.
Logo
The logo should be used in it’s entirety, meaning it should always be shown with both the word ‘accelo’ next to the five accelorator lines.
Padding around the logo should be the width of the accelorator lines.
Avoid using the accelorator lines exclusively.
Avoid placing the Accelo logo on colored backgrounds which clash with the logo colors. Note that in this example, the red line is near-illegible.