Branding & Resources Guide

Our Visual Brand Standards

This page outlines our brand style. Use this page as a guide to using the Accelo branding and to get to know more about our core values.

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Emotions & Values

Brightness & Clarity
Confidence & Empowerment
Freedom & Flight
Productivity
Built Fast & Improved to Last
Exceptional Empathy
Tenacious Teamwork
Sustainable Success over Short-Term Sexy
Value Every Day
Trust Through Integrity
Fun & Fulfillment Through Work
Excellence Through Egalitarianism

Close Up: Brand Emotions

When people read about, use and even more importantly talk about Accelo, the feelings they get and associate our brand with should be as follows:

Close Up: Brand Values

Written Style Guide

Our brand voice is authentic, ambitious and personal. We're a startup with big ambitions and a passion for making the lives of our clients better by streamlining their business process.

Color Scheme

Bright and bold colors showcase Accelo’s Emotions and Value
LOGO PURPLE • 6556C4
LOGO BLUE • 2D96CB
LOGO GREEN • 45AE3D
LOGO YELLOW • FFA216
LOGO RED • F74E0A

Typography

Accelo Headline Open Sans Light
Accelo Headline Open Sans Regular
Accelo Headline Open Sans Semibold
Accelo Headline Open Sans Bold
Accelo Headline Open Sans Extrabold
h1. Capitalize Key Words and not Articles
h2.
Headings are Key for Quick Insights Provide value through exposition and images.
h3.
Headings are Key for Quick Insights Provide value through exposition and images.

Logo

The logo should be used in it’s entirety, meaning it should always be shown with both the word ‘accelo’ next to the five accelorator lines.
Padding around the logo should be the width of the accelorator lines.
Avoid using the accelorator lines exclusively.
Avoid placing the Accelo logo on colored backgrounds which clash with the logo colors. Note that in this example, the red line is near-illegible.
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