A Survival Guide For Stressed Out Teams

3 Ways to Reduce Your Workload With Smart Automation

Aug 28 2017 read

As a marketing professional, you know how hard it is to express creativity when you’re bogged down by a mound of busywork.

The thing is, with the right service operations automation platform, you’ll be able to eliminate menial tasks, streamline workflows and increase productivity - saving you (and your sanity) from spiraling out of control.

Here are 3 common problems faced by marketing teams, and straightforward solutions to fix them:

1. Managing disorganized projects

The first thing you need to do is prioritize your team's workload. Using smart technology, you can add a star rating, dollar value, or symbol against a certain project so that everyone understands its level of importance.

With the addition of a team schedule or calendar, you’ll always know who is working on what (and when) so that you can allocate tasks accordingly and avoid any burnout.

That way, everyone's working efficiently and has more time to spend on the work they love - client work that generates revenue.

2. Converting leads to clients

Finding time to attract new business can be hard work - especially when you’re flat out trying to juggle existing client projects - but don't worry, you're not alone.

A recent study found that 74% of marketing professionals felt overwhelmed trying to find effective ways of converting new contacts into clients. But before you can deliver on this, you need to ensure your current database is up to scratch.

With the right service operations automation platform, you can automatically sync and archive your existing contacts from disconnected tools and apps into one shared space - so you can see the history of all external communication and reach out where necessary.

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3. Balancing all of this with time spent on social media

Did you know that 19% of marketing professionals spend at least 20 hours a week on social media for their business? Combine that with daily admin tasks, meetings, phone calls and emails, and you don't really have much time left for strategic thinking when it comes to your clients, projects, and growing your business.

Although it's hard to avoid social media obligations in today's marketing landscape, there are plenty of tools out there to help simplify these processes for you. 

We did some digging on your behalf (we know how busy you are) and found four top tools used in the marketing industry that enable better work - check them out.

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