How Your Team Shapes Your Services and Clientele

If a stranger asked you to describe your business, what would you say? 

Most leaders in professional services would recap their core marketing message or give a short sales pitch out of habit. But few would think to tout the team of people they’ve assembled.

You may recognize how important your team is to your success, but it’s easy to overlook the extent of the impact they can have on what you provide and whom you serve.

3 Team Elements That Modify Services

Your team is one-of-a-kind. No other business has exactly the pool of talent you do. Even if you think your service offerings are set in stone, there may be opportunities to tweak them to increase their value — if you recognize how. 

Here are three factors of a great team that have the power to effect positive change on your services.

Versatility

Even if your business lives in a niche, you’re likely to have at least a few team members who bring varied backgrounds and skillsets to the table. These individuals may feel their skills are unrelated to their current jobs when, in fact, they could be secret weapons. 

EXAMPLE: Having team members skilled in data analysis could help your agency offer different, more detailed report packages to clients.

Specialization

Employees with specific skills and experience often hold valuable industry insights. Expanding your team’s knowledge base could allow your business to generate new offerings in these areas that you may not have been able to provide before.

EXAMPLE: Your MSP could branch out into consulting on blockchain technology if you have a few people with this in-demand expertise.

Innovation

When employees with diverse backgrounds and experiences collaborate, they foster an environment of innovation and creativity. Their perspectives and ideas can help your business respond to emerging trends and clients’ needs in new, exciting ways.

EXAMPLE: Tapping into the experience of new hires who understand how to use AI for data visualization could give your accounting team an idea for a possible upsell.

How To Draw Value From Each Element

The best way to stay aware of the range of skills you have available in house is to track the skills of every employee. Accelo has a handy skill-tagging feature, which will help you stay equipped to adapt to changing market dynamics and demand.

READ NEXT: The team at Tambla used Accelo to even out resources and encourage creativity.

2 Ways Talent Can Shift Clientele

Your team can have an impact on the composition of your clientele in two primary ways.

Attracting a New Type of Prospective Client

The ads and emails your prospects read and the conversations they have with your team form an important first impression of your business. Your team’s collective skills, expertise and industry knowledge can change this messaging over time. As your overall talent makeup shifts, it’s possible to apply different marketing and sales strategies that the team may have tried in previous roles or learned in professional development.

Thus, you’ll attract clients who respond to the way your team communicates what you offer. Using the unique mix of skills at your disposal, it’s possible to improve how you position your business and attract the exact segment of clients who will value your expertise — and pay more for it. 

➡️ Give your team more time to utilize their creativity and aptitudes in messaging: Let Accelo automate mundane sales tasks.

Adding Value for Existing Clients

BPTrends reports that getting a handle on your business processes can improve client satisfaction by 30%. Clients see the effects of your business processes in how your team communicates, meets deadlines and aligns with expectations around project deliverables. 

The ability to establish and follow through on efficient business processes is dependent upon wisely applied employee skillsets. 

Satisfied clients are more likely to become brand evangelists and recommend your business to others who value the same things they do. Over time, your clientele can change for the better, becoming more and more aligned with your ideal customer profile.

➡️ Provide your clients with the information they need, when they need it, by using a convenient client portal.

Hire With the Goal of Building a Strong Team

Because your people directly affect your services and clientele, it’s important to approach hiring with intention. While it’s common to focus on individual candidates and role requirements, you’ll be better off in the long run if you think about how everyone fits together. 

A well-chosen team can contribute the most to your growth and success when they’re supported by technology that’s made for efficient client work. Client-based teams in a variety of industries rave about Accelo for its ability to make great teams even better.

Experience the platform yourself with a free trial, or schedule a demo to have a conversation about how it will help your team have an even greater impact.

About the Author

Chelsea Williams is Senior Copywriter at Accelo, where she shares unique insights with service professionals and tells user stories via blogs, eBooks, industry reports and more. She has over 15 years of B2B and B2C writing experience — primarily in tech, sales, education and healthcare. Chelsea is an AWAI-certified Master Copywriter trained in brand storytelling and microcopy.