Productivity is King

On Productivity: Why Digital Agencies Need Cloud-Based Technology

1-Feb 2019 • Project Management

Get more done in less time. 

Seems impossible, right? That’s because so many of us are used to working overtime. Come Friday all we see is a weekend of bringing our work home with us. Sound familiar? If you work at an agency then I know that you know what I'm talking about. Agencies work hard and they can be fast-paced and cutthroat. Every bit of support helps. Especially support that works hard for you in the background, such as cloud-based technology and a Service Operations (ServOps) automation platform. You don't want another employee to train or workflow to adapt. With cloud-based support there’s no break in your workflow or new people to train.

Benefits of cloud-based technology:

  • Accessibility: Access all of the information you need. Anytime. Anywhere. This doesn’t stop at your individual workload. For agencies, you're working with clients and it’s common that more than one Account Manager is on a project. Every time you connected to the cloud you're able to access the entire communication history to-and-from your client. That's right-- with all staff members.
  • Connection: Running from meeting to meeting? Working remotely or traveling for a conference? It doesn’t matter where you're located; with a robust cloud-based platform you will always be able to connect to your staff and your clients. Having all of the work you need in one place, that’s easily and readily accessible remotely, greatly improves efficiency, and increases client satisfaction and retention.
  • Knowledge Is Power: Gone are the days where you aren't sure where a project stands. No more guesswork or lapses in communication with collaborators. With the Project Module feature, which includes Gantt charts and task timelines, you will literally see what stage a project is on in realtime. You will know ahead of time if you're on track to meet deadlines, who is working on what, and if any staff members are over or underutilized. 
    • This is valuable information; it can be the difference between client retention or turnover. Bypassing deadlines isn’t a good look, and if you have an Account Manager or AE working with multiple high priority clients then they might be fighting to stay above water. It’s likely that there is another employee who can jump in, quickly get up-to-date (thanks to the ability to see all client communication and work), and take over or collaborate with the original point-person.

The upshot? If you're running a Digital Agency you're overworked. Don't spend your time investigating what's going on internally. Instead, spend that time managing. With ServOps, you will no longer track down work, question where a project stands, or worry about not having the information you need. If you are new to ServOps and cloud-based automation platforms then you can sign up for a free trial today!

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