'Be Real, Raw, and Relatable'

Expert Advice from Refinery29's Piera Gelardi

26-Sep 2017

"Create content that is real, raw, & relatable!" 

Executive Creative Director and co-founder of the award-winning digital agency, Refinery29. She leads a growing team of creatives who bring the brand to life online and IRL through diverse, original content, storytelling, and experiences meant to inspire and empower women.

How does she do it? Let me explain...

Once a month, everyone at Refinery29 gathers in Piera's office dubbed 'the peach pit,' where they drink bubbly champagne, eat peach flavored candies, and most importantly - make magic. Her one rule? Any mention of budges or timelines is strictly prohibited!

This creates a space made for creativity, for professionals to get out of their heads, and be present in the moment.

She also has 3 key Peach Pit Principles. They include:

1. Be the most you

"The more essence you bring, the more magic you create," so never hold back who you truly are. More importantly, never doubt your ability or compare yourself to others.

2. Create conditions for creativity

This means understanding the conditions that make us thrive. Be sure to surround yourself with people who inspire and motivate you.

3. Friction creates spark

In other words, when times get tough just keep moving forward. It's all about the pot of gold at the end of the journey!

Piera is a zesty, youthful, and courageous individual who is paving the way for other women to succeed in the corporate world. As she put it...

"I get out of bed everyone morning for women to feel, see, and claim their power!"

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