A Customer Relationship Management (CRM) system can help accountants manage and solidify both customer data and relationships. While around 62% of accounting firms use a CRM system, only fewer than 5% of them use it regularly. While many CRM platforms are great for data organization, a lot of them are lacking in the "R," or relationships, aspect.
As a CPA, caring about your relationships is a major priority. Without them, you don't have a business or clients. CPAs need a multifunctional CRM system to nurture and monitor client relations. But too many CRMs are built for product businesses rather than service businesses, they tend to not focus on nurturing your relationships with your clients.
It's important to choose a CRM that makes sense for accountants. By leveraging CRM software, you can manage retainers with ease, share information more securely, and more.
So which CRM database options are best for accountants? A lot of it will depend on what CRM tools are available on the platform you choose, and some will come down to personal preference. Below are five options that take CRM for accountants to the next level.
A system to boost productivity and profitability. Accelo helps small and medium-sized professional service businesses by providing the tools and resources they need to manage their clients. The integrated platform runs in the cloud, helping to manage sales, quotes, projects, tickets, retainers, timesheets, billing, and scheduling all from one place.
Accelo is more than just a customer management database. It allows you to streamline your processes all in one place. The CRM platform is divided into four sections:
With Accelo, you'll be able to maintain longtime client relationships while nurturing prospective customers. This will help you stay competitive in your market and provide insight into your operations so you can spend less time working on the back-end aspect of the business and more time doing the actual work with your clients to boost your bottom line.
The biggest benefit of Accelo is being able to run your entire business from prospect to payment with greater efficiency and profitability.
Susie Schade, CEO of Vector Business Solutions, uses Accelo for all her accounting business' needs. She says it "covers a broad set of features that are 100% tightly integrated. I can see what’s going on with a client, their prospective work, and what’s actually been done all in one place." Accelo even saved her business 200+ hours per year.
Easily integrates with top platforms. Insightly provides CRM software to more than 25,000 companies worldwide across a range of industries including consulting, professional services, nonprofits, media and advertising, and more. Insightly aims to help you go beyond sales to better connect with your customers and align your teams using their CRM platform.
With Insightly, you can:
Insightly automates your CRM processes so that you can focus on the important work. With Insightly, a single action in their CRM triggers a cascade of other actions. Data gets updated, tasks get delegated, emails get sent, and businesses know what to do next. Each step is automated and updated so that your entire team knows what to do, integrating it all in one place.
Rita Ward, Overseer of Outbound Telesales with 4over, LLC, believes that since implementing Insightly, they've "experienced greater efficiency and improved record keeping."
An all-in-one CRM, sales and marketing automation software. Keap, formerly Infusionsoft, helps businesses with CRM, sales, and marketing automation in an all-in-one package. There are three options to choose from. One of their main selling points is that you won't ever forget to follow-up with leads and clients.
With Keap, you can:
Keap is ideal for growing service-based businesses in the home, professional, and personal services sectors that are actively working to acquire new leads, want to track and manage them in one place, and will be invoicing clients.
One reviewer who works in Legal Services shared that Keap is very helpful for keeping track of contacts and clients. "I appreciate the tasks to keep us on track with getting in touch with contacts."
A pipeline management tool. Hubspot CRM is one of the starter CRM services that lets you get going for free. It allows your team to serve your customers with less work and remove any friction from the process. You'll get all the tools you need to increase leads, accelerate sales, and streamline your customer service.
With Hubspot, you'll get:
Hubspot does have many more services available, but prices can get costly, with certain features and plans being over $800 a month. You'll only get all-in-one service if you pay for it, but their CRM is pretty nice on its own.
Leah Lawrence, Corporate Sales Manager for FoodJets, says she loves "how simple, yet very efficient Hubspot CRM is," and that it's "been a huge benefit to both my sales team and our reporting."
Smart online accounting software. Zoho is a complete end-to-end and fully customizable CRM platform for growing businesses, including accounting. They work with over 150,000 businesses worldwide to grow their revenue by converting leads and engaging customers.
With Zoho, you can:
The ability to stay ahead of the game using their multiple tools is helpful for businesses, as is being able to keep every form of communication, including your internal communication, all in one place.
K.C Watson, Sherpa Digital Media founder, said that his company "experienced a 65% increase in its sales pipeline" and managed to reduce their "lead to real prospect time by 60%" using Zoho.
CRM tools are crucial to your marketing strategy. Without a CRM system in place, you're likely drowning in sticky notes covered in scribbled customer data, random business cards that you can't remember who gave them to you, and a haphazard way of building your customer relationships and moving them through the pipeline.
CRM software is the solution. It creates a central location to collect all your customer data so that you can see where they are in their journey with you and nurture them at any stage. In fact, anyone in your company can, which is vital in getting everyone on the same page in order to deliver the best customer service.
Without a CRM system in place, your company can’t grow as fast because you won't be able to keep up. You risk information being lost or missed, and you'll become frustrated with the breakdown in data when it has to be shared among multiple people on your team.
Customers take notice, too. It's easy to tell when a business doesn’t have a CRM solution in place. Customers may receive multiple follow-up calls or none at all. And if too much time passes before they’ve heard back from you, you’ll lose them to the competition. It isn't a chance worth taking.