Sell Your Clients On Retainer Billing

Why Retainer Billing Will Build Revenue in 2019

11-Jan 2019 • Building Revenue
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Hannah Agatston MARKETING ASSOCIATE/CONTENT SPECIALIST

When it comes to invoicing, retainers are the best way to build revenue and increase consistency with clients. Here's why you should utilize retainers and how it benefits you and your clients: 

What it a retainer? How do retainers work?

A retainer is an agreement between a client and a service industry professional to work together for a period of time and with a specific budget. It reserves a set amount of the agency’s time for a set rate. Using retainers for billing is a great way to establish a long-lasting relationship between a client and an agency/professional. Retainers are results driven and may lead to priority treatment for recurring clients.

One of the great aspects of retainers is that they benefit the client and the agency. On both sides there are no surprises; everyone is on the same page in regards to budget and allotted hours.  Pre-establishing what your client is willing to pay creates a better foundation for you to build relationships, which leads to future projects and greater revenue.

The benefits of having clients on a retainer:

  • Clarity and focus. Retainers allow you to be results driven and better educated on your clients' longterm goals.
  • Consistency. You know when work is coming, which reduces fears about consistency of work and revenue. 
  • Planning ahead. When you have an idea of future projects you're able to budget your team's time on a Team Calendar. 
  • Invoicing is easier! ServOps allows for automated invoicing when clients are on retainer.
  • Transparency increases. There are no surprise bills, and the client-company relationship is stronger.

Service Operations Automation (ServOps) allows you to customizes your retainer properties. You can use flexible allowance typeswhether you're using a monthly upfront payment or end of the month payment for a project. Billing upfront, however, means that you can use Retainers for automatic invoicing, which is a big timesaver. 

To learn more about retainers and how they'll benefit your business in Q1 and 2019, sign up for a free trial today!

 

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