5 Benefits of Digital Transformation for Mid-Sized Businesses

The middle stage of business development is like adolescence. It’s confusing and exciting at once. You might feel like your business is on the edge of significant growth, yet sense that you’re not quite prepared for the next phase.

Software can provide a bridge to maturity, but you might be hesitant to make a big change at such a critical time. If you’ve been contemplating new tech, read on for five digital transformation benefits you can look forward to on the other side.

1. Enhanced Client Experience

At the heart of any successful business is its clientele. One of the most tangible digital transformation benefits is its ability to drastically improve the customer experience. Leveraging technology to improve processes can help you provide more personalized services, timely support and a streamlined customer journey.

Whether it’s because of an intuitive UI for project work, chatbots that offer round-the-clock assistance or AI-driven recommendations, becoming a digitally powered business is one of the most effective ways to make your clients feel valued and understood. In turn, they’re likely to stick with your services for the long run.

True digital transformation comes from wisely consolidating software. Start by analyzing your current tech stack to identify unused and underutilized platforms.

2. Improved Operational Efficiency

Mid-sized businesses often grapple with the challenge of doing more with less. That’s why digital transformation can be impactful. By automating mundane tasks and integrating operational functions, you can achieve efficiency much faster than you would with a manual approach. The right platform will save time and reduce errors, but more importantly, it will allow your team to focus on strategic activities that can drive business growth.

Efficiency has a major positive side effect: reduced costs. When you standardize processes, you increase productivity and utilization, making the most of your resources.

Marc Avila, CEO and Founder of web design and development agency 3 Media Web, discovered the importance of focusing on streamlining operations when he realized his team was using too many disjointed platforms. Read how Marc and his team overcame their tech challenges and saved over $156,000 in overhead.

3. New Revenue Streams

Another significant advantage of digital transformation is the potential for expanding revenue. By supporting diversification, productization, upselling and more, implementing software at key stages can improve profitability. Your business may even be able to reach a market you previously deemed inaccessible.

However, it’s important to think of tech platforms as means of upholding the avenues that make sense for your business, not reasons to suddenly change direction. Revenue expansion should be a baked-out strategy. If you run an agency, our new guide could spark some ideas if additional revenue streams are a consideration. 

4. Agile Decision-Making

Agility is a coveted trait in business, but it can be tough to achieve with many moving parts and stakeholders involved in every decision. And it’s even harder when you don’t have your tech stack in order. 

Gone are the days when you had to make big choices based on your gut feeling or outdated reports. Advanced analytics and thorough business intelligence tools have enabled leaders to make moves based on real-time trends and pivot quickly when something changes.

Forbes reports on the impact of digital transformation, sharing this sentiment from experienced global business leader Dave Zinman: “It feels risky and effortful, but being open to adopting new technologies separates businesses that grow from those that stagnate.”

5. Sustained Innovation

Last but certainly not least, digital transformation inherently promotes a culture of innovation. As your employees become comfortable using new technology, it can free them up to be more creative and give them the space and time to think outside the box.

The decision to adopt a new platform that strengthens your workflows, makes monthly invoicing quicker or helps your project team communicate updates to clients more easily could be more groundbreaking than you’d ever predict. You never know when a team member will come up with the product, service or process that helps your business leap ahead of the competition.

We’ve seen newfound innovations arise for many of our users. Having a flexible and powerful platform has allowed them to come up with some impressive trigger automations!

Curious about what happens post-digital transformation? Explore specific ways tech can help you keep track of each component of operations.

About the Author

Chelsea Williams is Senior Copywriter at Accelo, where she shares unique insights with service professionals and tells user stories via blogs, eBooks, industry reports and more. She has over 15 years of B2B and B2C writing experience — primarily in tech, sales, education and healthcare. Chelsea is an AWAI-certified Master Copywriter trained in brand storytelling and microcopy.