The allure of technology in each stage of business is undeniable. Each new platform promises to revolutionize your agency’s workflows, increase sales, optimize marketing efforts or help you achieve another elusive goal.
While many software platforms have the potential to generate results, they won’t be very effective if they’re siloed and costing you more than they should.
In the early days of running a business, it’s common to solve problems one at a time without thinking of the cumulative impact. For example, when you discover that spreadsheets aren’t working to keep track of your invoicing, you go out and look for a billing solution. Then, when your team loses information about a potential sale, you seek out a CRM. And so on.
It’s easy to get carried away and end up paying for many tech tools that you’re not using wisely — or at all. You could end up with one or more platforms for time tracking, proposals, project management and every other function of your client work stages. Even if a singular tool is affordable on its own, the expense isn’t worth it unless it aligns seamlessly with all of the other solutions you’re using.
There are also tangential costs that could be racking up in the background, including the time and effort it takes for your team to learn, integrate and manage tech effectively.
Excess tech is a common problem for lots of agencies, but you may not know for sure that you’re in this position. How many platforms is too many?
There isn’t a one-size-fits-all number that’s right for every agency, but there are several telltale signs you have too many tech tools. You might notice:
Overlapping features: One clear sign of tool overload is redundant functionality. It’s not only unnecessary to have more than one platform with the same capability, but it can lead to confusion and inefficiency for your team.
Data fragmentation: If you struggle to compile and analyze data because it’s spread across various tools, it’s time to take a step back and reevaluate why you use each one.
Dissatisfied team: When your employees express frustration or start making mistakes due to consistent switching, their productivity and enthusiasm are being hindered. Worst case, you could experience high turnover.
Integration hassles: Some tech tools might not integrate well with one another, causing unintended bottlenecks to arise.
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Consolidating your tech stack can bring about short-term and long-term positive returns, including:
Suspect your team is using more tools than they need? Evaluate your tech stack with us!
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