How to Grow Your Digital Marketing Agency in 4 Steps

With an exceptional team? Of course.

By attracting new clients? You know it.

With a plethora of inefficient tools. No.

If you’re looking to scale your digital agency - today, tomorrow, and in the future - you need a single system and strategy in place that’s going to make you productive and profitable. Let's dive the necessary steps. . . 

• Know Your Market
• Invest In Your Clients
• Connect Your Marketing & Operations
• Use Real-Time Reporting

1. Know Your Market

To reiterate the words of John Cena at INBOUND, 2017: ‘you need to know your job, and more importantly, know your audience.’ As an agency competing in a thriving digital landscape, you need to find your niche and run with it. Otherwise, you risk wasting valuable time and money targeting people that aren't necessarily interested in your service.

2. Invest In Your Clients:

Once you’ve gained the attention of your target audience, keep them coming back for more with Accelo that puts your contacts at the heart of your entire operations. You’ll be able to convert quotes to contracts and projects to invoices in an instant without jumping between various disconnected tools. The best part? You can set up your agency for long-term growth with a client work management platform like Accelo that offers recurring retainers for ongoing client work.

3. Connect Your Marketing & Operations:

As marketing professionals or teams looking to scale, you need to be able to manage your contacts from prospect through to payment, seamlessly! Whether they're a visitor on your website, a lead who filled in a registration form or a subscriber you sent a marketing email to - all their information will automatically appear in your contacts list if you're using a fully integrated Accelo. 

4. Use Real-Time Reporting:

To get an accurate picture of the health of your business, you need a system that tracks your profits and productivity, in real-time. With the likes of a Utilization Dashboard, you’ll be able to see exactly how much time your colleagues spend doing client work. Then by comparing revenue from the billable time being logged to the cost of the person logging the work, you’ll be able to get a real-time handle on the profitability of the world's most perishable inventory: time.

Conclusion

Sound good? If you’re ready to scale your business and client work management, just click here to start a free trial of Accelo.